1. Ensure the recipient is expecting the email or won’t mind receiving it.
2. Make sure your email client is set up to display your name and email address correctly. Use a meaningful name for yourself, e.g. “Patrick O’Conner” or “ABC Windows”. Do not use non-specific names or names which won’t mean anything to some people, e.g. “Buddy” or “The Girls”.
3. Always always include a subject line and make sure it tells the recipient what the email is about, e.g. “Our Meeting Agenda” or ” Sales Plans for Europe”.
4. Be clear and specific in your email, don’t waffle. Tell the person who you are and why you are contacting them. Don’t just send an attachment and hope they will figure it out for themselves.